elf | Power Grip Primer + 4% Niacinamide

What is it: A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup.

Why you'll love it:

• Gel primer formula with tacky texture grips makeup for long-lasting wear
• Infused with 4% niacinamide to help even out skin tone and brighten
• Gives skin a dewy, glowing finish
• Translucent-finish primer works on all skin tones
• 100% vegan and cruelty-free